Privacy Policy

At Adlea, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you use our adaptive lead capture platform.

1. Information We Collect

Adlea collects data that helps us provide a better lead capture experience. This includes:

• Explicit Data: Information you or your leads provide in form fields (Name, Email, Industry).
• Silent Data (Behavioral): How users interact with forms (mouse movement, scroll depth, typing velocity).
• Technical Data: IP address, browser type, and device information.

2. How We Use Behavioral AI

Our AI processing happens in real-time to personalize the form experience. We do not use this behavioral data for external advertising purposes. It is exclusively used to:

• Determine user intent and adapt form paths.
• Score leads based on interaction quality.
• Sync insights directly to your CRM (HubSpot, Salesforce).

3. Data Retention and Security

We employ enterprise-grade encryption for all data at rest and in transit. Behavioral data is anonymized unless linked to a submitted lead profile. You remain the owner of all lead data captured through your account.

4. Your GDPR/CCPA Rights

Under applicable laws, you have the right to access, rectify, or erase your personal data. To exercise these rights or for a Data Processing Agreement (DPA), please contact our security team at privacy@adlea.co.

5. Updates to This Policy

We may update this policy periodically to reflect changes in our technology or legal requirements. Significant changes will be announced via our dashboard or email.