Turn your website's
into leads that convert
Adlea combines your site's visitor behavior, traffic sources & knowledge bases to personalize every conversion touchpoint - forms, chats & call-to-actions that delivers a frictionless, data-enriched lead pipeline built to convert.
AI Engine
Your website treats every visitor the same. Your pipeline pays for it.
A high-intent prospect who has spent eight minutes across your offering pages sees the same generic contact form as someone who landed on your homepage by accident. Static forms don't know the difference and that ignorance has a measurable cost.
68% Abandonment Rate
Static forms treat every visitor like a cold lead. When friction outweighs perceived value, users leave, and they don't come back. Most of that drop-off is entirely preventable.
40% of Sales Time Wasted
Without behavioral context, your team is guessing who to call and what to say. Blind outreach on unqualified, context-free leads is where the majority of sales time silently disappears.
~4% Drop per Extra Field
Every unnecessary field you show a visitor costs you conversions. Static forms show every field to everyone. One size fits none, and your conversion rate reflects it.
Lead records arrive in the CRM blank - no intent data, no behavioral context, no score
Abandonment goes untracked beyond a single drop-off number with no actionable root cause
Multiple tools for conversion touchpoints like forms, chat, analytics, and scoring create data silos and maintenance overhead
Sales and enrolment teams start every call from zero, turning first calls into slow discovery sessions
"In 2026, a static form isn't just outdated, it's a barrier between your product and your revenue."
One engine. Every visitor understood.
Every lead enriched.
Adlea sits between your website and your lead pipeline, observing every visitor, building a behavioral profile in real time, and using it to personalize every conversion touchpoint automatically. No manual segmentation. No extra tools. No blank CRM records.
Observe & Understand
01Before a visitor touches your form, Adlea already knows them.
Adlea's tracking layer captures every meaningful signal, including pages visited, time spent, scroll depth, clicks, traffic source, and more, and combines it with your site's own knowledge base to build a real-time behavioral profile for each individual visitor. By the time they reach your form, Adlea knows what they're interested in, where they came from, and how serious they are.
Personalize & Convert
02The right experience, for the right visitor, at the right moment.
That behavioral profile is used to personalize every conversion touchpoint in real time. Forms adapt their fields and labels. The chat assistant answers questions grounded in your actual content. CTAs rewrite their copy to match what the visitor has been browsing. Every touchpoint feels relevant, because it is, and friction disappears.
Enrich & Deliver
03Every lead arrives ready for a conversation, not a discovery call.
When a visitor converts, Adlea doesn't just send a form submission to your CRM. It sends a complete lead record, AI scored, behaviorally summarized, and cheatsheet-ready. Your team knows the lead's intent, what they researched, and exactly what to say before they make first contact.
Every feature built around one idea: every visitor is different.
Adlea's features work as a connected system. Adaptive Forms sit at the center. Everything else feeds into them, flows out of them, or amplifies what they produce.
Forms that think & adapt as fast as your users.
Every visitor who reaches your form has already told your site what they want, through the pages they browsed, the time they spent, and where they came from. Adlea's Adaptive Forms read all of that in real time and reshape the form experience for each individual.
Fields adapt based on behavioral session data, traffic source, and current answers simultaneously
AI Interceptors confirm high-confidence answers in one click, reducing completion friction dramatically
Adaptation Guidelines let you encode your qualification logic in plain English, requiring no code
Partial abandonments are captured in real time and flagged for follow-up with full session context attached
Every extra field costs ~4% conversion
Adlea shows only what's relevant
68% of forms are abandoned
Adaptive forms reduce unnecessary friction
One form for all visitors
Adlea personalizes for each individual
A site assistant that qualifies while it answers.
The Site Assistant handles inbound questions at any hour, grounded entirely in your site's knowledge base. It simultaneously answers questions and works through qualification conversationally.
Answers questions from your verified content only
Proactively engages high-intent visitors based on behavioral triggers
Creates a complete lead record from every conversation
How do I enroll in the Part-time MBA program?
The part-time MBA requires 3 years of work experience. I can help you check your eligibility now, would you like that?
CTAs that speak to each visitor individually.
Dynamic Content Blocks replace static banners with AI-powered components that rewrite headlines, descriptions, and button copy based on each visitor's behavioral profile.
Three AI control levels: None, Partial, or Full
Dynamic variable placeholders resolve at render time
Display conditions target specific audience segments
Every lead arrives with a conversation plan.
Every submission generates a 1-100 score and a Pitch Cheatsheet based on researched intent.
AI score and intent highlights generated automatically
Score thresholds trigger CRM routing rules
See everything a lead did before they converted.
Link anonymous sessions to the lead record. Full pictures of the journey, not just form answers.
Identity resolution links anonymous sessions
Field-level dwell time and adjustment logs
Enriched leads in your CRM instantly.
Pushes fully enriched, pre-scored lead records to HubSpot or Salesforce the moment scoring completes.
Use score_calculated as CRM sync trigger
Complete audit trail of every webhook attempt
AI that only says what your site can back up.
Every AI response is grounded in your verified knowledge base using RAG technology.
Separate knowledge bases per project
Full transparency on document usage
Six stages. One continuous cycle.
From the first click to CRM delivery, every step is automated, intelligent, and connected.
Every click, scroll, and visit captured.
Adlea's tracking layer records every meaningful behavioral signal from the moment a visitor lands. Page views, scroll depth, time on page, clicks, form interactions, and traffic source. No cookies. No gaps.
Raw signals become a behavioral blueprint.
Every event is aggregated by the Adlea AI Engine into a Session Behavioral Blueprint. A real-time, natural language summary of what the visitor is interested in and how serious they are. Intent score and session traits are assigned automatically.
Every touchpoint adapts to the individual.
The behavioral profile is used instantly. Forms reshape their fields and labels. The Site Assistant answers with context. Content Blocks rewrite their copy. Every conversion touchpoint adjusts for this specific visitor, at this specific moment.
Conversions and near-conversions recorded completely.
When a visitor converts, Adlea creates a Submission with their complete behavioral context attached. When they abandon, Adlea saves whatever they entered and flags it for follow-up. No lead, complete or partial, slips through unrecorded.
Every lead arrives with its own intelligence layer.
The Adlea AI Engine assesses every submission. Analyzing form answers, behavioral session data, and intent signals to generate a quality score, key highlights, and a pitch cheatsheet. Your team receives a lead that's already been reviewed.
Enriched leads delivered to your stack in real time.
The moment scoring completes, Adlea pushes the fully enriched lead record to your CRM, Slack channel, or any HTTP endpoint via webhook. Every field populated. No secondary enrichment step. No manual data entry.
Six stages. One continuous cycle.
01 / 06
Every click, scroll, and visit captured.
Adlea's tracking layer records every meaningful behavioral signal from the moment a visitor lands. Page views, scroll depth, time on page, clicks, form interactions, and traffic source. No cookies. No gaps.
The right intelligence for whoever opens the lead.
Adlea delivers different value to different people in your organization. Everyone works from the same platform, but what they see and how they use it is built around what they actually need.
Every follow-up starts with context, not a guess.
"Half the day goes to chasing unqualified enquiries with no idea what the prospect actually wants."
Every lead arrives with a behavioral summary of what was researched, how long was spent, and what signals suggest intent. The Pitch Cheatsheet turns the first call into an informed conversation before you've dialed.
Stop optimizing for volume. Start optimizing for qualified pipeline.
"Conversion rates plateau regardless of budget increases because there's no visibility into which leads are worth chasing."
Behavioral scoring and funnel analytics surface exactly where the pipeline leaks, specifically by program, service, offering line, campaign, and intake cycle. You finally have the data to make decisions about where to invest, not just how much.
Know which leads to call first, even before you open your CRM.
"Every lead looks the same in the CRM. There's no reliable way to separate high-intent from low-intent without reviewing each one manually."
A 1–100 lead score, intent highlights, and a Pitch Cheatsheet are attached to every record before it reaches your queue. Sort by score, read the cheatsheet, make the call. No manual triage required.
Pipeline reviews that reflect reality, not optimism.
"Lead quality varies so widely that pipeline stage data is unreliable, making forecasting feel like guessing."
Standardized AI scoring ensures every rep works from the same quality of pre-call intelligence. Pipeline stages reflect actual intent signals, not individual rep judgment. Forecasting becomes something you can rely on.
Every role. One platform. No extra tools.
Adlea's role-based access control means each person in your organization sees exactly what they need and nothing they don't. Enrolment advisors review submissions. Marketing leads analyze funnel data. RevOps managers monitor integration logs. All from the same project dashboard.
Scale with Confidence.
Integration with your stack is seamless. Adlea is built to handle millions of sessions while ensuring every behavioral signal is accurately delivered to your CRM.
Seamless CRM Sync
Automatically sync behavioral signals and lead data to your existing CRM, such as Salesforce, HubSpot, or any custom stack.
Global Performance
Distributed edge infrastructure ensuring lightning-fast response times for every visitor, backed by a high uptime SLA.
Enterprise Reliability
Built-in data protection and robust redundancy to ensure your lead information is handled with enterprise-grade care.
Simple, Transparent Value.
Choose the plan that's right for your growth stage. All plans include a 14-day free trial and our core AI adaptation engine.
- 1 Project & 1 User
- No Site Assistant
- 1 Content Block
- 1 Knowledgebase & 3 Forms
- 25 Docs per Knowledgebase
- Basic Form Logic
- 14-day KB Refresh
- Basic Support
- 5 Projects & 3 Users
- 1 AI Site Assistant
- 3 Content Blocks
- 3 Knowledgebases & 15 Forms
- 50 Docs per Knowledgebase
- Advanced Form Logic
- 7-day KB Refresh
- Advanced Support
- 20 Projects & 10 Users
- 3 AI Site Assistants
- 10 Content Blocks
- 10 Knowledgebases & 30 Forms
- 75 Docs per Knowledgebase
- Supercharged Form Logic
- 3-day KB Refresh
- Priority Support
- Unlimited Projects & Users
- Unlimited Site Assistants
- Unlimited Content Blocks
- Unlimited Knowledgebases
- Unlimited Forms & Docs
- Custom Form Logic
- On-Demand KB Refresh
- Dedicated Support
Ready to stop leaving conversions on the table?
Stop treating your best leads like anonymous visitors. Scale your pipeline with behavioral AI.